First thing's first, claim your blog on technorati. It's the world's biggest blog search engine and being listed on there will give your blog a much better chance of being read!
Add a site stat counter, there are literally hundreds out there so either do a Google search and choose one of use Sitemeter, which we use and rate!
Now you're ready to start blogging...
Remember, if you want people to read your blog then it needs to be interesting so if you follow these three points then you are well on your way to becoming a good blogger.
1- Make posts open/honest and relevant
2- Make your posts topical
3- Link, link and link again (This will get people visiting your blog and linking to it)